[ABSTRACT] In the past few years Mar del Plata is trying to become a touristic city rather than just a beach city. Therefore the touristic strategies developed by government institutions have been to work on the city positioning by the slogan ?Mar del Plata all year long?. Accommodation and specially the Hotel Sector play a key role. Besides, the hotel industry is one of which creates more employment in the city.Service quality is directly connected with customer satisfaction (tourist). When w